Elf Beauty shares crater; company in part blames TikTok, LA fires | REUTERS

Shares of cosmetics company Elf Beauty plunged after it cut its annual net sales and profit forecasts. Elf’s CEO attributed weak demand for the mass beauty category at the start of the year to fewer conversations on social media about such products. #News #elfcosmetics #beautybrands #Reuters #Newsfeed Read the story here: https://reut.rs/3EwYjY0 👉 Subscribe: http://smarturl.it/reuterssubscribe Keep up with the latest news from around the world: https://www.reuters.com/ Follow Reuters on Facebook: https://www.facebook.com/Reuters Follow Reuters on Twitter: https://twitter.com/Reuters Follow Reuters on Instagram: https://www.instagram.com/reuters/?hl=en